CONTEXTUAL ADVERTISING
Contextual Advertising is an effective online marketing approach that
seeks to improve the experience of Web users. Search Engines scan
the content of a Web page and automatically select and display highly
focused contextual ads that have keywords closely matching the subject
of the page. For example, if a user accesses a page containing information about how to
select a financial services firm in your sector of the industry, an ad for your
company might appear. Suasion Resources has had significant success in
using contextual advertising to help clients achieve aggressive Internet
marketing goals.
seeks to improve the experience of Web users. Search Engines scan
the content of a Web page and automatically select and display highly
focused contextual ads that have keywords closely matching the subject
of the page. For example, if a user accesses a page containing information about how to
select a financial services firm in your sector of the industry, an ad for your
company might appear. Suasion Resources has had significant success in
using contextual advertising to help clients achieve aggressive Internet
marketing goals.
Advantages Over PPC Ads
- Relevance
Your ads will be shown
only to users who are currently
reading related material
- Flexibility
Ability to use a variety of
advertising formats—e.g.,
animation, image ads and banner
ads
- Expanded Reach
Ads appear on a
wider range of websites.