ONLINE PUBLIC RELATIONS
Internet Marketing can extend the reach of your public relations initiatives
Online news engines offer a cost-effective way to get immediate online
indexing of your press releases, bulletins and news stories. Unlike normal
search engines that take weeks to index a page of content, news engines only
recognize articles and press releases less than 30 days old. These sites are
extremely popular with journalists, copywriters, event planners and others
who are looking for timely information. Recent surveys suggest that 86 million
Americans a month use the six major news engines (Yahoo! News alone gets
20 million visitors monthly). It is estimated that 98% of journalists access one
or more of these engines daily. We will work with you to develop online marketing and Public Relations
communications that conform to the guidelines governing recognition by
news engines and, more importantly, are designed to generate interest and
response among professional journalists and researchers, as well as
among your future clients and distribution partners.
Online news engines offer a cost-effective way to get immediate online
indexing of your press releases, bulletins and news stories. Unlike normal
search engines that take weeks to index a page of content, news engines only
recognize articles and press releases less than 30 days old. These sites are
extremely popular with journalists, copywriters, event planners and others
who are looking for timely information. Recent surveys suggest that 86 million
Americans a month use the six major news engines (Yahoo! News alone gets
20 million visitors monthly). It is estimated that 98% of journalists access one
or more of these engines daily. We will work with you to develop online marketing and Public Relations
communications that conform to the guidelines governing recognition by
news engines and, more importantly, are designed to generate interest and
response among professional journalists and researchers, as well as
among your future clients and distribution partners.
Create An Online Media Center
Extend the power and reach of
your communications efforts with
a well organized and easy to
navigate online media center.
Provide access not only to press
releases and corporate
announcements, but also to any
other content that can help you
achieve your PR objectives, such as
articles, white papers and archival
access to conference calls,
podcasts and videotapes.
your communications efforts with
a well organized and easy to
navigate online media center.
Provide access not only to press
releases and corporate
announcements, but also to any
other content that can help you
achieve your PR objectives, such as
articles, white papers and archival
access to conference calls,
podcasts and videotapes.